Most insurance brokers that I meet have generated a Profile in LinkedIn, but this is about it. They don’t recognize the worth and the ability of networking that’s contained in this social media tool. Taking a wild guess most have put up a sketchy profile that doesn’t include their image and their relations are other insurance people who’ve asked them to join. Proteus Leadership Most don’t pro-actively seek out new links in targeted markets.
These are people you would never meet at the regional networking event, however may become a part of your networking circle.
Building online business relationships is much different than meeting someone locally and setting a lunch appointment. However if you are looking to generate new business that’s out of your marketing territory, social networking is perfect for you. LinkedIn is a superb tool that is under-utilized, but can build your credibility as time passes. So the best way is to start with a Systematic strategy.
Create a persuasive LinkedIn profile. That means a strong headline. If you are a specialist in employee rewards or a specialist in employee’s compensation create a headline which brands you as the expert. Most people will visit your Profile if they see you are active in almost any discussion group.
You need your profile to browse like your professional resume and include any awards or credentials. Make sure you include Key Words because people can search in LinkedIn such as they’d in Google. So if you are specializing in Group Insurance or Property Managers those are Crucial Words that people would search for and you would want to put them on your Overview or Area of Expertise. Also, invite people to connect with you. The great thing about LinkedIn is that nearly everybody is a professional and they’re looking to expand their network, too.